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The
Final Chapter
When
it appeared that United Press International was going to close
down its worldwide operations in 1992, Alberto J. Schazin,
former vice president for Latin America, wrote the following
article for Pulso del Periodismo. We did not use the article
then because a group from Saudi Arabia bought UPI. Now, UPI
is closing its operations in Latin America, where it once
served more news outlets than any other news agency. We are
now using the article. You are invited to use it if you wish.
Just give Pulso credit and let us know.
By
Alberto J. Schazin
The
closing of United Press International's Spanish-language news
service marks the end of a historic chapter in journalism
in Latin America, a key area in the development of what was
once a vital innovative and independent news agency.
I
was asked by John Virtue to write an article on the closing
of UPI, whenever that occurred. As the invitation was made
more than two years ago, there was always a negative resistance
when I visualized myself writing it: the report on the end
of the news organization where I dedicated 37 years of my
life, starting in my youth when I dictated articles by telephone
to provincial Argentine newspapers, and ending as vice-president
for Latin America.
My
objective reasoning told me that the end of the service had
to occur. But I denied it. Just as I denied the possibility
of abandoning the great brotherhood of UPI, which did I did
in April of this year when, in a very personal and difficult
decision, I resigned to join the newspaper La Nación
in Buenos Aires.
As
Pulso is a magazine by journalists for journalists,
the idea was to draw some conclusions from my experience in
a job that took me to all Latin American countries, some of
which I worked in, and allowed me to know all the owners,
editors and working journalists from all the media.
It's
best to recall the origins of UPI, or UP, as it was then called.
It
was founded June 21, 1907 by Edward W. Scripps, one of the
giants of American journalism whose descendents, tired of
covering UPI's losses and without the support of the U.S.
news media, sold the agency to two unknown businessmen in
1982. A decade later, after two more changes of ownership,
UPI was agonizing.
Scripps
created United Press mainly to challenge the monopoly enjoyed
in the United States by the older and stronger Associated
Press. He wanted an organization that could provide the news
independently and without restrictions to those who wanted
it, and earn money in the process. The first two objectives
were always met, but the profits started to disappear in the
decade of the fifties. AP, a cooperative created by American
daily newspapers, did not then have a mercantile objective,
although it was well administered. On the contrary, it protected
the monopoly of its original owners from the appearance of
new dailies, refusing to sell them the service. Scripps created
UP so that everyone would have access to the news. The word
international was added to UP in 1958 when it absorbed the
International News Service, a minor American agency.
Scripps'
philosophy of breaking the monopoly not only was realized
in the United States but also in Latin America and then the
rest the world. During World War I, the great news agencies
of the day, controlled directly or indirectly by their respective
governments, had divided the world in areas of influence,
almost always in accord with their geopolitical, economic
or simply colonialist goals, a reality at that time. The cartel
decided that the French agency Havas, the precursor of Agence
France Presse, had Latin America reserved.
UP
was a small American agency in 1916 and its international
operations were even smaller. It had only one client outside
of the United States, the Japanese agency Nippon Dempo Tsushin.
Roy Howard, Scripps' young manager, always thought of creating
a great international agency. That year he added a pair of
clients in Paris and reached agreement with the Australian
news agency to serve daily newspapers there and in Tasmania
and New Zealand.
The
Associated Press at that time did not want to defy the division
of the world news market and never replied to a request from
La Nación of Buenos Aires for the daily war
bulletin from the German high command. Jorge Mitre, the publisher
of La Nación, considered his newspaper (along
with La Prensa the most important newspapers in Argentina)
should also give the German version of events, something Havas
refused to do because France was an adversary. Since AP ignored
La Nación's request in 1915, Mitre contacted
UP. The cable he sent was providential for the future of UP
as a world agency since it permitted entry into South America
in 1916 and to later project itself, thanks to newspapers
in that part of the continent, as a powerful, international
news agency. Remember that the American newspapers that UP
served were not interested in – even less so than now – in-depth
foreign news coverage. But client demands and rich contracts
from Argentina and other South American countries obliged
UP to produce such coverage, which it started to market not
only there but in other regions.
Howard
was impressed with Buenos Aires and the thriving economy of
Argentina, a country that produced food and enjoyed the immigration
of cultured Europeans. He signed an agreement with La Nación
that produced an annual profit of $75,000. Upon his return
to the United States, he visited the top executives of the
AP in New York and suggested they also enter the Latin American
market so that two news agencies independent of government
could counterbalance the influence of the official Havas agency.
But AP considered more important the alliance with the European
cartel, which the war had hurt but not destroyed.
The
agreement with La Nación started to collapse
after two years and UP not only soon found itself almost without
clients in South America but facing the AP, which in 1919
decided to enter the region, although in a strange way. AP
started selling its news service La Nación as
well as La Prensa , but compensated Havas for the income
it lost.
After
much effort, Jim Miller, then the UP representative in Buenos
Aires, managed to convince Ezequiel Paz, publisher of La
Prensa, to take a reduced news service, which opened the
door for a contract worth $550,000 a year, considered to have
been the largest amount paid by any single newspaper to one
news agency.
The
operation in Argentina soon extended to Chile, Peru, Brazil,
Venezuela and other northern countries, thanks to submarine
telegraph cables.
The
pioneering efforts of UP in the United States, where it always
competed for exclusive news stories with fewer financial and
human resources than the AP, were extended to Latin America.
But there it competed against more than one news agency.
Miller,
Thomas Curran and William H. McCall were the vice presidents
up until the decade of the seventies who really made UP the
most important news agency in Latin America. Even now, with
the loss of clients, reduced expenditures and personnel and
anarchy in its Washington headquarters, Latin America, along
with Asia, were the most prestigious operations and made a
slight profit. To remember the triumphs of UPI's Latin American
team makes one worry about involuntary omissions which might
occur. Memory brings an image of Carlos J. Villar Borda, the
great Colombian journalist and executive, covering the comings
and goings of Che Guevara in the Bolivian jungle until t he
guerrilla's death at the hands of the army in 1967.
The
late manager in Chile, Roberto Mason, huddled under his desk
and transmitted by telephone news of Gen. Augusto Pinochet's
coup in 1973 while machinegun bullets pounded the walls of
the UPI office. For 40 hours UPI was the only agency with
an open news channel in a country blockaded by the military.
Pieter
Van Bennekom, later president of UPI, raced north in his car
after the 1985 earthquake in Mexico until he found a working
telephone 140 miles north of Mexico City and gave the world
news of the disaster. For hours his was the only eye-witness
account.
Luiz
Menezes transmitted the first telephotos from Brasilia in
1960 when the futuristic capital was inaugurated, an achievement
about which the Brazilian press marveled.
Martin
Houseman, a Chileanized American, was expelled by Salvador
Allende without reason because the president wanted to close
down UPI.
Germán
Chávez, former Asunción correspondent, had an
exclusive report on Juan Perón after he was exiled
to Paraguay from Argentina in 1955.
Yours
truly had a 10-hour beat over the AP with the military coup
in Lima that overthrew President Manuel Prado in 1961.
I
also remember the horrible embarrassment caused by a rookie
newsman in Bogota who, trying to familiarize himself with
a teletype machine, involuntarily transmitted a test item
on the supposed assassination of Colombia's president. The
Spanish news agency picked up and transmitted the erroneous
news item.
The
loyalty of the historic clients of UPI was marvelous, as was
the solidarity shown by the agency towards them when political
instability put them in a serious bind. This strengthened
a relationship the likes of which I have never seen in any
other journalistic operation.
Julio
Mesquita, the late publisher of O Estado de São
Paulo, recalled at an Inter American Press Associaiton
meeting in 1986 that UPI used to advance money so that his
family could live in exile in Buenos Aires after the dictatorship
of Getulio Vargas had closed the newspaper.
When
La Prensa was confiscated by Juan Perón, UP
lost thousands of dollars by refusing to serve the newspaper,
then operated by leaders of government unions. UP was forced
to make drastic cuts in staff and expenses in the region.
UP
always kept open a means of communication to help Agustín
Edwards, publisher of El Mercurio of Santiago, overcome
threats under the socialist government of Salvador Allende.
The
Miró Quesadas in Lima recalled that the UPI manager,
Hubert Cam, managed to transmit to the world a censured editorial
that El Comercio was never able to publish when the
newspaper was seized, along with other dailies, by the military
dictatorship of Gen. Velasco Alvarado.
UPI
helped those newspapers and journalists denounce the violations,
while the agency's communication channels served to call the
attention of the entire world to these crimes against freedom
of the press, until they were reversed.
The
low salaries, small staffs and long hours in UPI are known
by everyone, as is the defense of independent news coverage.
The antimonopolistic philosophy that created the United Press
was mobilized in the 1970s in Argentina when the Peronist
government prohibited UPI and AP from transmitting national
news to Argentine media. UPI worked actively with equipment
and advice to the nation's newspaper owners who did not want
to be captives of the only existing agency, which was official
one. Thus was born Noticias Argentinas and later Diarios y
Noticias, the two private, independent Argentine news agencies.
Under
the stamp of UPI, the news agency was involved in almost all
Latin American countries with an influential and serious radio
newscast which later was extended to television and still
lives on in the memory of many. The Reporter Esso was a five-minute
newscast four times a day, written with concise phrases for
radio, easy to understand and, above all, trustworthy. Organized
by Latin American journalists trained by UPI, the newscast
showcased the most talented announcers and editors of the
period.
The
newscast was in the tradition of UP which, in 1936, became
the first news agency in the United States to have a special
service for radio, at a time when the AP did not want to get
involved with a media considered to be a competitor by the
newspapers that were the main owners of the agency.
UPI
was the first organization in the continent to adopt the radioteletype
and radiophotos, ending dependence on the slow and costly
system of submarine cables and telegraph transmissions. The
quality of the first photos, received on precarious manual
receivers, was so poor that many times one had to consult
the cutline to see what the subject matter was. They contrast
with the present high quality, digitized color photos transmitted
via satellite. The Unifax, the first automatic picture receiver,
was revolutionary and is still in use, despite its obsolescence.
The same was true of the compact 16-s portable picture transmitter,
the companion of photographers at international football games,
earthquakes, coups and presidential visits to remote countries.
Before
it started its decline, UPI not only provided news and photos
but also special articles, comic strips like Tarzan, Dick
Tracy, Don Fulgencio and Ramona, as well as television film
from UPITN.
Everywhere,
but especially in Latin America, the fire sale of the international
picture service to Reuters, the British agency, was a fatal
blow to the worldwide operation. UPI was left with only half
a service to offer at a time when the market for just news
was saturated with other agencies, most of them governmental
offering subsidized services, with no illustrations needed
by the clients. Not only that, the agreement gave Reuters
the contracts and the keys to open the doors to the world's
major news organizations where, before, it had only been a
secondary agency. This agreement was the stone on which UPI's
epitaph was written.
Why
is UPI agonizing? There were a series of events. First was
the indifference of the U.S. news media to the fate of the
company. Those of us who worked for UPI were brainwashed with
the false belief that the industry would never again allow
a monopolistic situation. The leaders of the U.S. media shrugged
their shoulders when UPI was put on sale the first time in
1979, but they became sharp critics when Mexican entrepreneur
Mario Vázquez Rana bought the agency in 1985.
The
chaotic changes of ownership, the lack of investment in technology,
reduced budgets because of losses, the slow but continued
flight of talent, the dirty sale of company assets by unscrupulous
owners, plus competition, did the rest. Many times I've compared
UPI to another great name and image in the U.S. drive, presence
and way of life: Panam, the airline that was unable to meet
the competition and was grounded in 1991. If another sign
of the times was needed, La Prensa of Buenos Aires,
which made UPI a great international news agency, down to
12,000 copies a day and bankrupt, was sold in 1992 by the
historic family that owned it to a group of young businessmen
who will try to refloat it.
A
sign of the agonizing state of UPI: there remain few physical
assets. It is no coincidence that the only property owned
by UPI in the world is the floor UPI occupies in Santiago,
Chile. The only other assets are the employees who continue
working in adverse conditions.
(Alberto
J. Schazin is a consultant with La Nación of
Buenos Aires)
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